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Items where Author is "Yap, Wei-Chyi"


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Yap, Wei-Chyi and Garry, Wei-Han Tan (2017) Mobile social media marketing: a partial least squares structural equation modelling approach. International Journal of Modelling in Operations Management, 6 (3). pp. 172-193.

This list was generated on Wed Oct 5 01:56:04 2022 UTC.