Browse By Repository

Items where Author is "Yap, Wei-Chyi"

​
Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item Type | No Grouping
Number of items: 1.

Yap, Wei-Chyi and Garry, Wei-Han Tan (2017) Mobile social media marketing: a partial least squares structural equation modelling approach. International Journal of Modelling in Operations Management, 6 (3). pp. 172-193.

This list was generated on Tue Jul 22 08:31:37 2025 UTC.
Asia e University Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.