Yaw, Wong Kok (2018) Effects of Globalization on Asian International Retailing: Case of IKEA. Asian Research Journal of Business Management, 5 (4). ISSN 2321-9246
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Abstract
Globalization has encouraged the free flow of products and services across the nations’ boundaries. It is also results in crucial impacts on international retailing where the global retailers are producing and offering their products/ services in different marketplaces. This case study is focuses on the impacts of globalization on market and production experienced by the global retailers. IKEA, a Swedish company whom had recognized as the ‘58th World’s Most Valuable Brands’ by Forbes, is chosen as the example to show how the company applies its business strategies to deal with the globalization.
| Item Type: | Journal |
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| Uncontrolled Keywords: | Globalization, IKEA, market, product |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management H Social Sciences > HF Commerce |
| Divisions: | School of Management |
| Depositing User: | Aida Rashidah Maajis |
| Date Deposited: | 22 Jun 2019 04:13 |
| Last Modified: | 22 Jun 2019 04:13 |
| URI: | http://ur.aeu.edu.my/id/eprint/507 |
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