The Digital Transformation on Business Management and Growth of Sany Construction

Chang, Bar Kuei (2025) The Digital Transformation on Business Management and Growth of Sany Construction. Doctoral thesis, Asia e University.

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Abstract

This study investigates the role of digital transformation in shaping management strategies and driving business growth in the construction industry, with SANY Construction Malaysia serving as the focal case study. The construction sector, a vital contributor to Malaysia’s economy, has been undergoing a paradigm shift under the influence of Industry 4.0 technologies such as Building Information Modeling (BIM), Internet of Things (IoT), AI-powered machinery, and real-time project tracking systems. While these tools promise enhanced productivity, cost efficiency, and sustainability, many firms continue to rely on conventional project management practices, creating a pressing research problem: how can construction companies effectively integrate digital transformation into their management frameworks to achieve long-term growth and competitiveness? To address this, the study employed a qualitative methodology using a single case study design. Data was collected through purposive sampling, involving semi-structured interviews with senior managers, engineers, and other stakeholders at SANY Construction Malaysia, alongside document analysis and field observations. This approach enabled the researcher to gain in-depth insights into organizational processes, leadership strategies, and employee experiences related to digital transformation. The qualitative design was chosen to capture the complexity of human, organizational, and technological interactions within the construction context, offering a nuanced understanding that quantitative surveys might overlook. The findings indicate that SANY’s adoption of digital tools has significantly improved operational efficiency, leadership effectiveness, and client engagement. Key themes that emerged include the importance of leadership adaptability, structured employee digital upskilling programs, and financial discipline in implementing new technologies. Furthermore, the study highlights how digital platforms enhanced customer satisfaction and market positioning, enabling SANY to differentiate itself through value creation rather than competing solely on price. Sustainability initiatives, supported by digital monitoring systems, further strengthened the company’s reputation as an innovative and responsible player in the industry. The implications of this research are both practical and theoretical. Practically, the study underscores the need for construction firms to invest in digital literacy, foster visionary leadership, and align digital strategies with sustainability goals to remain competitive. Theoretically, it contributes to the understanding of how digital transformation reshapes traditional management paradigms in the construction sector, offering a framework for integrating technology with organizational strategy. Recommendations for future research include conducting comparative multi-case studies across different construction firms in Southeast Asia to explore cross-cultural challenges, adopting longitudinal designs to track digital transformation outcomes over time, and incorporating guest or client feedback data to assess external perceptions of digital-driven service improvements. These directions would extend the knowledge base and offer broader applicability for both scholars and industry practitioners.

Item Type:	Thesis (Doctoral)
Uncontrolled Keywords:	Digital marketing, digital transformation, construction industry, consumer behavior, sustainability, customer satisfaction, SMEs
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Management
Depositing User:	Nor Aisyah Ghazali
Date Deposited:	14 Apr 2026 08:19
Last Modified:	14 Apr 2026 08:19
URI:	http://ur.aeu.edu.my/id/eprint/1477

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