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Revisiting the social commerce paradigm: The social commerce (SC) framework and a research agenda


Leong, Lai Ying and Hew, Teck Soon and Ooi, Keng-Boon and Hajli, Nick and Tan Han, Garry Wei (2023) Revisiting the social commerce paradigm: The social commerce (SC) framework and a research agenda. Internet Research.

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Abstract

Social commerce (SC) is a new genre in electronic commerce (e-commerce) that has great potential. This study proposes a new research framework to address deficiencies in existing social commerce research frameworks (e.g. the information model). In the era of Industrial Revolution 4.0 technologies and new social commerce (s-commerce) models, the authors believe that there is an immediate need for a new research framework. The authors analysed the progress of the s-commerce paradigm between 2003 and 2023 by applying longitudinal science mapping. The authors then developed a research framework based on the themes in the strategic diagrams and evolution map. From 2003 to 2010, studies on s-commerce mainly focused on social networking sites, virtual communities, social shopping and analytic approaches. From 2011 to 2015, it shifted to s-commerce, consumer behaviour, Web 2.0, artificial intelligence, social technologies, online shopping, user studies, data gathering methods, applications, service-based social commerce constructs, e-commerce and cognitive factors. Social commerce remained the primary research paradigm from 2017 to 2023. The SC framework may be analogous to popular research frameworks such as technology-organisation-environment (T-O-E) and stimulus-organism-response (S-O-R). Based on this SC framework, researchers may gain a better understanding by determining the factors of the social, commercial, technological and behavioural dimensions. The authors redefined s-commerce and developed an SC framework. Practical guidelines for the SC framework and an exemplary research model are presented. Overall, this study offers a new research agenda for the extant understanding of s-commerce, with the SC framework as the next frontier of the theoretical advancements and applications of s-commerce.

Item Type: Journal
Uncontrolled Keywords: Social commerce framework, research agenda, science mapping, evolution map, scoping review, bibliometric analysis, performance analysis
Divisions: School of Graduate Studies
Depositing User: Muhamad Aizat Nazmi Mohd Nor Hamin
Date Deposited: 30 May 2024 02:25
Last Modified: 30 May 2024 02:25
URI: http://ur.aeu.edu.my/id/eprint/1162

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