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Items where Author is "Rong, Gan Hao"


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Arman, Hj. Ahmad and Izian, Idris and Rong, Gan Hao and Siti Suhana, Alias and Nursyuhadah, Abdul Rahman and Ridzuan, Masri and Mohamad Naseer, Mohamad Noor (2020) Perceived Value of Advertising Message That Influence Generation Y' Purchase Intention. In: World Marketing Conference 2020, 3rd March 2020, University Kuala Lumpur, Malaysia.

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