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Items where Author is "Diananda Fitri, Pitari"


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Arman, Hj. Ahmad and Izian, Idris and Siti Suhana, Alias and Wen, Ching Yen and Adibah, Zainualdin and Rafiatul Adlin, Hj Mohd Ruslan and Diananda Fitri, Pitari (2020) “Excavate” The Impact of Word of Mouth Towards the Intention to Purchase Mobile Phone Among Older Consumers. In: World Marketing Conference 2020, 3rd March 2020, Universiti Kuala Lumpur, Malaysia.

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