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Items where Author is "Cheah, Amy Shun-Gui"

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Pan, Vic-Qi and Chew, Pai-Qin and Cheah, Amy Shun-Gui and Wong, Choy-Har and Tan Han, Garry Wei (2015) Mobile marketing in the 21st century: a partial least squares structural equation modelling approach. International Journal of Modelling in Operation Management, 5 (2). pp. 83-99.

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