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Items where Author is "Arshad, Asghar Ali"

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Ullah, Naqeeb and Gulzar, Muhammad Faisal and Arshad, Asghar Ali (2025) Enhancing Consumer Purchase Intention in Pakistani Market: The Role of AI Personalization, Prediction Accuracy, and Real-Time Engagement. Asian American Research Letters Journal, 2 (1). pp. 69-74.

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