The Role of Perbadanan Nasional Berhad (PSN) in promoting Business Oriented Malaysian Hawkers and Petty Traders

Roslina, Abd Samad (2016) The Role of Perbadanan Nasional Berhad (PSN) in promoting Business Oriented Malaysian Hawkers and Petty Traders. Masters thesis, Asia e University.

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Abstract

The purpose of this study is to identify the role of Perbadanan Nasional Berhad (PNS) in promoting business-oriented Malaysian Hawkers and Petty Traders. A survey was conducted with the use of questionnaires and telephone interview to collect data from 100 respondents who were the participants of 1Malaysia Micro Entrepreneur Program (1MME) phase three (3). Phase three (3) involved the coaching session and also the final session of 1MME program. The Association of Hawkers and Petty Traders selected the participants to attend this program based on certain criteria such as interest and potential to be developed. Data collection from the survey, together with the coach's observation, were analyzed based on four (4) sectors which were transformation to Self, Company, Business and System and the tool used to analyze the data was the organizational-level logic model. Major findings of this study revealed that after attending the program, the respondents were able to transform and improve the four (4) sectors that were evaluated and achieved positive attributes that are very useful for the expansion and lifespan of their business. The study also revealed that Perbadanan Nasional Berhad (PNS) has played an effective role in the success of 1MME program which was further supported by the feedback from the respondents. Based on the findings, it can be concluded that the objective of this study to identify the role of Perbadanan Nasional Berhad (PNS) in promoting business-oriented Malaysian hawkers and petty traders by delivering 1Malaysia Micro Entrepreneur Program (1MME) to promote human capital development has been achieved. Finally, several recommendations and suggestions were also included for subsequent research.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	School of Management
Depositing User:	Aida Rashidah Maajis
Date Deposited:	17 Aug 2017 02:51
Last Modified:	04 Aug 2020 06:48
URI:	http://ur.aeu.edu.my/id/eprint/83

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