Personal Characteristics and Strategic Orientation Among AIM Micro-Entrepreneurs

Wan Sabri, Wan Hussin and Hamdinio, Hamdan (2015) Personal Characteristics and Strategic Orientation Among AIM Micro-Entrepreneurs. Asian Journal of Professional & Business Studies, 1 (1). pp. 117-130.

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Abstract

This is a cponceptual paper to discuss some traits of AIM micro-entrepreneurs. The discussion will be pursued to answer the question of how their personal characteristics and their strategic mindset may contribute to their success through the research proposed. The microenterprise is a tool for micro-entrepreneurs to own and run the business to meet the needs of life and the introduction of new products and changes in the industry. Microfinance programs such as Amanah Ikhtiar Malaysia (AIM) is required to complement the relationship of microenterprise and entrepreneurship to enable microenterprise being carried out through the concept of entrepreneurship. Hence this study will attempt to provide a thorough understanding of how micro entrepreneurs among AIM participants make strategic decision-making under the competitive environment. This study will also look at whether the performance of the business and the creation of business strategy is influenced by the personal characteristics of micro entrepreneurs. This study will also look at whether the personal characteristics of micro-entrepreneurs influence their entrepreneurial orientation. In this case micro-entrepreneurs have a unique way to maximise the use of their own capabilities (human capital) to be brought into their business. The paper is proposing the methodology that will be employed to achieve the objectives mentioned.

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