Fakhrurozi, Moh (2025) Peranan Strategi Perniagaan sebagai Mediator antara Literasi Kewangan, Pemasaran Digital, dan Kualiti Perkhidmatan Terhadap Prestasi Perusahaan Kecil dan Sederhana di Lampung. Doctoral thesis, Aisa e University.
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Abstract
This study examines the influence of financial literacy, digital marketing, and service quality on the performance of coffee SMEs in Lampung Province, with business strategy as a mediating variable. A quantitative approach was employed, involving data collection from 243 coffee SME owners, which were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The research model integrates the Resource-Based View (RBV) and Balanced Scorecard (BSC) theoretical frameworks to capture the holistic relationship between internal capabilities and SME performance. The findings reveal that six of the seven proposed hypotheses are supported. Financial literacy does not have a direct effect on performance but exerts a significant indirect effect through business strategy. In contrast, digital marketing and service quality demonstrate both direct and indirect significant effects on performance. Business strategy serves as a full mediator, highlighting the critical role of strategic planning in transforming internal capabilities into performance outcomes. The novelty of this study lies in its integrated conceptual model, which positions business strategy as a mediator—a relationship that has been rarely examined in the SME literature, particularly in the context of Indonesia’s local coffee industry. The model demonstrates strong predictive power, as indicated by a high R-square value. Theoretically, this study contributes to the RBV and BSC literature by incorporating internal capabilities within a strategic framework. Practically, the findings offer valuable insights for empowering SMEs through financial literacy development, digital marketing adoption, and service quality enhancement, thereby fostering sustainable competitive advantage in the digital era.
| Item Type: | Thesis (Doctoral) |
|---|---|
| Uncontrolled Keywords: | SME performance, financial literacy, digital marketing, service quality, business strategy |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HF Commerce |
| Divisions: | School of Graduate Studies |
| Depositing User: | Nor Aisyah Ghazali |
| Date Deposited: | 23 Apr 2026 05:03 |
| Last Modified: | 23 Apr 2026 05:03 |
| URI: | http://ur.aeu.edu.my/id/eprint/1486 |
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