Enhancing Decision-Making through Data Driven Approaches for Optimal Organisation Performance of Information Technology Companies in Sri Lanka

Dias, Mahathelge Shamira Chinthana (2025) Enhancing Decision-Making through Data Driven Approaches for Optimal Organisation Performance of Information Technology Companies in Sri Lanka. Doctoral thesis, Asia e University.

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Abstract

The study titled "Enhancing Decision-Making Through Data Driven Approaches for Optimal Organisation Performance of Information Technology Companies in Sri Lanka" investigates the critical role of data-driven approaches in improving organisational performance, emphasizing the need for a data-driven culture, data availability, and effective decision-making processes in today’s data-rich environment. Addressing the limited understanding of how these elements influence performance outcomes specifically within Sri Lanka's private sector IT context, the research evaluates the relationships among organisational performance, data-driven culture, data availability, and decision-making processes, with data quality as a moderating variable. Targeting approximately 120,000 IT executives across 300 companies, the study employs a quantitative approach grounded in deductive methodology, with data collected through structured surveys and analyzed using statistical techniques to test six hypotheses, all revealing strong correlations. The findings indicate that a robust data-driven culture, high data availability, and effective decision-making processes significantly enhance organisational performance, with data quality playing a crucial moderating role. In conclusion, the research underscores the importance of fostering a data-driven environment in private sector IT companies for optimal performance, recommending future studies to explore a broader range of variables, utilize advanced analytical methodologies, and integrate diverse theoretical perspectives to further enrich understanding of data-driven approaches in organisational contexts.

Item Type:	Thesis (Doctoral)
Uncontrolled Keywords:	Data-driven decision-making, organisational performance, data-driven culture, data availability, data quality
Divisions:	School of Management
Depositing User:	Siti Nor Fairuz Rosaidee
Date Deposited:	15 Jan 2026 07:08
Last Modified:	15 Jan 2026 07:08
URI:	http://ur.aeu.edu.my/id/eprint/1423

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