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The Mediation Effect of Experience on the Relationship between Emotional Content and Facebook Usage among Generation Z Internet Users in Jakarta, Indonesia


Bugi, Satrio Adiwibowo (2021) The Mediation Effect of Experience on the Relationship between Emotional Content and Facebook Usage among Generation Z Internet Users in Jakarta, Indonesia. Doctoral thesis, Asia e University.

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Abstract

Social media have been enhancing the possibility of individual to respond messages simultaneously and immediately. The convenience and user-friendly features and ability to produce user-generated contents already successfully established Facebook become popular and most shared by utilizing its sophisticated features. This phenomenon verified that public respond to contents (especially video) in the particular way. Nevertheless, it cannot verify that each individuals have their own characteristic and experiences, yet both affect theirs way to respond.

Item Type: Thesis (Doctoral)
Uncontrolled Keywords: Emotional content, Experience, Facebook Usage, Generation Z, Indonesia
Divisions: School of Graduate Studies
Depositing User: Muhamad Aizat Nazmi Mohd Nor Hamin
Date Deposited: 14 Nov 2022 03:04
Last Modified: 14 Nov 2022 03:04
URI: http://ur.aeu.edu.my/id/eprint/1011

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