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Items where Author is "Izian, Idris"


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Conference or Workshop Item

Arman, Hj. Ahmad and Izian, Idris and Siti Suhana, Alias and Wen, Ching Yen and Adibah, Zainualdin and Rafiatul Adlin, Hj Mohd Ruslan and Diananda Fitri, Pitari (2020) “Excavate” The Impact of Word of Mouth Towards the Intention to Purchase Mobile Phone Among Older Consumers. In: World Marketing Conference 2020, 3rd March 2020, Universiti Kuala Lumpur, Malaysia.

Arman, Hj. Ahmad and Izian, Idris and Rong, Gan Hao and Siti Suhana, Alias and Nursyuhadah, Abdul Rahman and Ridzuan, Masri and Mohamad Naseer, Mohamad Noor (2020) Perceived Value of Advertising Message That Influence Generation Y' Purchase Intention. In: World Marketing Conference 2020, 3rd March 2020, University Kuala Lumpur, Malaysia.

This list was generated on Sat Nov 27 19:23:55 2021 UTC.